Only a short time after being licensed by the New Jersey Division of Gaming Enforcement and the Prophet Exchange-branded peer-to-peer sportsbetting service has reportedly gone live for sports wagering aficionados in ‘The Garden State’.
According to a Monday report from the business news portal at NJBiz.com, the exchange was established in 2018 as the first enterprise of its kind in the United States and allows patrons to take advantage of a pricing model that does not include the ‘vig’ often charged by more traditional online sportsbetting domains. The Hoboken-headquartered service purportedly detailed that it has been designed to act as an intermediary in allowing users to establish their own prices or place unique bets on rates that have already been set by other competitors.
Dean Sisun (pictured) serves as the Chief Executive Officer for Prophet Exchange and he reportedly declared that he feels ‘an overwhelming amount of emotion’ following the premiere of his fully-regulated enterprise into the New Jersey online sportsbetting market, which last month chalked up combined revenues of some $45 million. He moreover purportedly disclosed that his enterprise will initially be offering its patrons a range of moneyline, spread and total market wagers on action from the National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL), Major League Baseball (MLB) and worlds of collegiate basketball and football.
A statement from Sisun reportedly read…
“This has been a monumentally challenging journey to date and to see it come to life is an amazing achievement for our team. That being said, this is only our first major milestone and we will not lose sight of our north star of becoming the mainstream sportsbetting platform in the entire United States.”
To celebrate its New Jersey launch and Prophet Exchange reportedly divulged that it has named former New York Giants wide receiver Victor Cruz to serve as a strategic partner and its official brand ambassador. This Super Bowl XLVI champion has purportedly marked the alliance by matching a pair of special odds and moneyline wagers concerning his former side’s September 11 season opener against the Tennessee Titans.
For his part and the Chief Operating Officer for Prophet Exchange, Jake Benzaquen, reportedly pronounced that the New Jersey premiere represents the ‘the culmination of a four-year journey’ with his enterprise now determined to add new sports and markets as its platform scales.
Reportedly read a statement from Benzaquen…
“Being the first start-up and the first sportsbetting exchange in a United States regulated market means the world to us and our team here in Hoboken and globally. We cannot wait to show the public who we are and what our product offers to the market here in New Jersey and beyond. As we say here, to the moon.”